
Monday, July 30, 2007
FIR Cuts: List of top global brands
Cut from FIR #262: Top global brands ranked
Download the file here (MP3, 1.71 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:46
FIR Cuts: Google Earth Enterprise
Cut from FIR #262: Google updates Google Earth Enterprise
Download the file here (MP3, 2.17 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 4:41
Thursday, July 26, 2007
Introducing FIR Cuts
Your “For Immediate Release” co-hosts go to great lengths to ensure the twice-weekly podcast comes in at around an hour; we know that most of our listeners can’t deal with shows running 15, 20, or even 30 minutes over that magical 60-minute mark. In order to accomlish this feat, we routinely excise items—mostly “One-Minute News” stories—and leave them on the virtual cutting room floor.
It occurred to us, though, that we’re leaving good stuff out of the show. So, in order to make sure it doesn’t go entirely to waste, we’ve decided to offer those deleted items as brief audio files called “FIR Cuts.” We’ll post them to the show blog (and cross-post them to our own blogs); you can even subscribe to to “FIR Cuts” feed so you never miss any of them. (“FIR Cuts” will not be included in the “Everything” feed, so if you want to hear them, you need to subscribe to them separately.) If you don’t see any “Cuts” for any given show, don’t worry; we actually do record episodes that don’t need any cutting.
We hope you enjoy hearing what was left out of our shows.
FIR Cuts: American media consumption habits
Cut from FIR #261: American media consumption habits among teens, young adults, and other adults.
Download the file here (MP3, 3.65 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 7:55
FIR Cuts: Military PR in action during the England floods
Cut from FIR #261: The UK military ramps up its PR during record flooding.
Download the file here (MP3, 1.81 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:54
The Hobson & Holtz Report - Podcast #261: July 26, 2007
Content summary: What happened to Lee Hopkins; FIR nominated for Podcast Awards 2007; Dan York reports on Slideshare and offline blog editors; the Media Monitoring Minute with CustomScoop; tech acceptance rates in PR: report; community writes script via wiki for Ford-sponsored online sitcom; dueling podcasting associations emerge; Power 150 goes to Advertising Age; listeners’ comments discussion; PodCamp UK and PodCamp Ireland; the music; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for July 26, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday July 30…
Monday, July 23, 2007
The Hobson & Holtz Report - Podcast #260: July 23, 2007
Content summary: Floods in England; iMeme conference interviews by Sallie Goetsch in upcoming FIR Interviews podcast; discussion on offline blog editors; the Media Monitoring Minute with CustomScoop; Facebook activisim; 17,500 Microsoft employees use Facebook; ignore online writers at your peril; the blurring line between online and offline advertising; employee firings for online activities on the rise; should newspapers become local blog networks?; David Phillips reports on floods and social media: in times of crisis, where does the power to provide the news come from?; the music; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for July 23, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Los Angeles, California, USA.
Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday July 26…


